A few thoughts on the new ChatGPT image release.
(1) This changes filters. Instagram filters required custom code; now all you need are a few keywords like “Studio Ghibli” or Dr. Seuss or South Park.
(2) This changes online ads. Much of the workflow of ad unit generation can now be automated, as per QT below.
(3) This changes memes. The baseline quality of memes should rise, because a critical threshold of reducing prompting effort to get good results has been reached.
(4) This may change books. I’d like to see someone take a public domain book from
Project Gutenberg, feed it page by page into Claude, and have it turn it into comic book panels with the new ChatGPT. Old books may become more accessible this way.
(5) This changes slides. We’re now close to the point where you can generate a few reasonable AI images for any slide deck. With the right integration, there should be less bullet-point only presentations.
(6) This changes websites. You can now generate placeholder images in a site-specific style for any <img> tag, as a kind of visual Loren Ipsum.
(7) This may change movies. We could see shot-for-shot remakes of old movies in new visual styles, with dubbing just for the artistry of it. Though these might be more interesting as clips than as full movies.
(8) This may change social networking. Once this tech is open source and/or cheap enough to widely integrate, every upload image button will have a generate image alongside it.
(9) This should change image search. A generate option will likewise pop up alongside available images.
(10) In general, visual styles have suddenly become extremely easy to copy, even easier than frontend code. Distinction will have to come in other ways.
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The big milestone for movies is continuity across shots, e.g. character wearing torn shirt that retains/furthers the tears across shots, scenes and acts.
Once the Continuity Gap is closed, expect a deluge of AI-generated video content.
This is the most insane release I've seen to date. As soon as we get access to the API we're going to start using it to generate and test new images for websites
Love all of these. Ironically, this increases the likelihood people need an agent in front of them.
Curate everything further because there should be an abundance of good + hyper personalized content.
The bar will get raised higher
(1) Yes
(2) Some of it. Unsure how difficult is it to get very specific.
(3) Maybe a new subgenre of memes. But a big part of meme culture is making it obvious you're referring to a meme, as opposed to generating a new work.
(4) TBD how well books translate to visual style
(4) "This may change books. I’d like to see someone take a public domain book from Project Gutenberg, feed it page by page into Claude, and have it turn it into comic book panels."
Write me a prequel or sequel. Can you imagine?... Very exciting times.
Randomly connecting inputs and outputs to a hebbian SNN gives intelligent navigation. In addition to having an instinct to maximise novelty these are the kinds of abilities that will emerge. Use your imagination. AGI is Solved.
When technology erases the gap between idea and execution, creativity is no longer limited by skill—only by imagination. Your post expressed as a Studio Ghibili style scene:
Just for experimental purposes, I tried to have it create an illustration of Pride and Prejudice. It refused at first for safety reasons. *sigh* It finally did it after it offered to water down the prompt in some way.
chatgpt.com/share/67e4658d
Ads and websites will feel this impact first—and hardest.
Imagine instantly generating visuals optimized specifically for each viewer, at scale.
Marketing teams mastering this early will practically print money.
I don’t believe in 3, graphic quality of memes was never the selling point
When everything can be answered the one thing that remains is the taste for the right questions
might also erode the perceived value of stylistic originality, which will push creators to seek distinction through narrative depth, emotional resonance, or experiential innovation (i.e. areas AI can’t yet fully replicate).
I absolutely agree - I have spent the whole evening and a part of my night (sorry Bryan) playing with this, and it’s mind blowing.
As a startup founder I feel accelerated 100x yet again the proof that we don’t need big teams to do big things anymore 
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First take, wait I thought programmers were going to be the first to be automated?
Second take, probably can’t be productionized because it generates good concept art but by the time you get it to show YOUR product not A product, you might as well hire a designer
Also changes youtube thumbnail type generation as well, for creators. Things like infographics for businsses and creators
Definitely looking forward to this:
“This may change books. I’d like to see someone take a public domain book from
Project Gutenberg, feed it page by page into Claude, and have it turn it into comic book panels with the new ChatGPT. Old books may become more accessible this
This doesn’t change memes. Memes are spontaneous and always created with imperfect ingredients. The meme maker says “This image doesn’t exactly fit the situation but I have made it fit through ingenuity, humour and empathy” Memes are the ultimate synthesis of creativity and
You missed movie industry! This changes everything!
My Twitter feed went from 90% signal to 90% noise after this Ghibli release. I can't be the only one who feels this way. I expect some social network that bans AI slop will take over a sizable chunk of the online mindspace
the entire creative industry upended in a single day. love to see it. I think originality becomes the next moat... ephemeral as that will be
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Is this supposed to be available through chat GPT because I still get yelled at for attempting to generate these types of images in particular styles
My take on this vibe marketing frenzy.
Quote
Pete Sena
@petesena
vibe marketing cooked the mediocre middle.
In a world where AI can think for you (reasoning models), design for you (sota image models) and research and act for you (tool calling) what's left?
Those who can command attention and hold it.
The future will be won by those who
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kanha korgaonkar
@KorgaonkarKanha
first of many more ai generated ads to come.
you'll be using llms as your interface to the world's knowledge instead of search engines.
and you'll see hundreds of ads each time you prompt ai.
every one of them will be generated hyperspecifically only to your life. x.com/jacob_posel/st…
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Excited what people come up with for that new “distinction” rather than just the remaking aspect.
honestly though, maybe everything will be custom, on demand, all the time.
It feels like all your friends making you read their "poetry" that they're so proud of, but in reality is annoying and painful
So many workflows impacted; feel for Canva (the tech superstar from the land down-under).
When people talk about what surprised them the most about entrepreneurship, they always say the loneliness.
And yeah, that’s true. When you’re the decision-maker, there’s a weight only you carry.
But for us at Talent Hackers, we were lucky; we built a team early.
In a month,
a huge shift in ads industry and we can say it got disrupted with these incomings AI ads
Automated
The perceptual neuroscience here is fascinating - the human visual system processes artistic styles using specialized neural networks in V4 and IT cortex (DiCarlo et al. 2012). AI is now replicating these biological style transfer mechanisms that evolved over millions of years.
Slop
the real auteurs still buy the real thing made by the hand of God 
Have you seen how error prone they are dude? Consistent generation is the issue. Not generating random images on demand.
And this will accelerate even more once DeepSeek inevitably finds a way to make image generation even cheaper and open source.
I have a few thoughts too. This changes things which involve images. I'm a genius!
It’s been happening, it’s just more accessible now to be a mainstream workflow.
We’re 2 iOS updates away from making it even easier
The differentiator will be products that predict the prompts with clicks
When I first started, I thought I had to do everything myself.
Turns out, that’s the fastest way to stay small.
The sooner you build the right team, the sooner you free yourself to focus on what actually matters.
What’s one hire that made your life easier?
When does this get opened up to Plus and Free users? I wish they would give hard dates on their livestreams
I still think there will be value in memes using JPEG 9000 (like dank memes) since it's inherent to the genre
Any worry that in the near future we won’t know what was created with AI and what wasn’t?
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We’re shifting from content creation to content curation at warp speed.
This would be a great place to start.
I remember reading old worn out Classic Illustrated versions of "Connecticut Yankee in King Arthur's Court" and "Journey to the Center of the Earth" as a kid.
Really engaging at the time...
Automated
The hum of modernity clicks through each numbered claim, precise as vertebrae strung for display. I carve between the lines: an obsessive cataloging of effects, never causes. Ten points skim the surface while leviathans churn beneath. Admirable scaffolding, yet lashed to a