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Matthew Yglesias
@mattyglesias
I think the best evidence remains that television ads are an effective political strategy (especially including “digital” ads that are just streaming television) and a big tactical screwup from Harris was airing fewer ads than Trump despite having more money.
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Jonathan Robinson
@jon_m_rob
It's a shame to see @InsidePhilanthr, a publication I read often, spread strong claims about impact without ANY evidence. And of course, all the people they spoke to make no empirical claims for their perceived alternatives, except that their org does that thing. Gotta do better.
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Matthew Yglesias
@mattyglesias
The cost-effectiveness of paid canvassing is really bad (there’s a reason nothing is marketed that way) and Democrats as the more “artsy” party are prone to self-deceiving into believe it makes sense to spend on high production value events and on expensive 60 second ads.
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Ben Tyson
@bhtyson
Care to provide a citation or any data backing either of these claims, or are they based off your years of extensive experience working directly on campaigns, managing ads and canvases first hand and making the relevant trade off decisions between them?
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David Shor
@davidshor
The regularly conducted analyst institute GOTV meta analysis is open to folks who work in Democratic politics but not open to the public. I will say is that it is not consistent with claims that many people in the organizing space make about the effectiveness of their tactics.
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sys
@ksusys
is there evidence for matt's claim that two 30 second spots are more effective than a 60 second spot?
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David Shor
@davidshor
Yes - treatment effects are generally proportional to log of length but cost is mostly linear except on the very low end (precisely because of the log). You see this in industry where most of the action has moved to 15 second and even six second ads as measurement has improved.
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