> be apple
> richest company in the world, every advantage imaginable
> go all in on AI, make countless promises
> get immediately lapped by everyone
> 2 years into the race, nothing to show for it
> give up, write a paper about how it's all fake and gay and doesn't matter anyway
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Or a trillion dollar company is making the correct business decision to not waste its valuable resources of time and money on a tool that is fundamentally not as capable as what other companies are trying to make everyone believe.
There are serious limitations to LLMs and Apple
1) they’re right. LLMs approximate reasoning through applied statistical semantics. They do not understand what words or tokens mean. There is no “reasoning,” just recursive self-prompting.
2) they’re going to partner with google and have something sooner than most analysts
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They should just buy anthropic. Every day they delay, it will cost them more and more.
Honestly smart move. No reason to try and compete when they are a dozen other companies already way ahead of you in the field. They already have a massively successful product line up so they should stick to that and license out when it comes to ai.
Apple can't innovate any more due to institutional sclerosis so all they can produce is rationalizations about how innovation is impossible.
a truth table on this paper:
it’s true and will help AI research (most likely)
true and won’t help research
false and will help research
false and will not help research
apple does good AI research (tho not as good as Google) and they want better AI
It hurts how much apple sucks now. They had it all. And all they've done is slowly raise prices on everything.
Ever since Jobs left all Apple has been doing is "delivering shareholders value" on foundation Steve put into the company.
He put heart and soul into it.
Everything Apple tried since - flopped or got shittier.
M-chip R&D was started under Jobs. Decades ago.
VisionPro -
they lack the key component of having a culture that will attract the autistic people with the chops to do frontier work
and those are mostly quants
AAPL is a cosmetics company right now
Everyone is getting ahead with AI. You should be too.
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Im old enough to remember that Apple has taken an extremely cautious approach to AI from the beginning
If would just make an AI that screens calls and only rings through people I know that I need to talk to, everyone would upgrade their phone. Take messages and delete spam. Let me say “hey I’m expecting a call from such and such” (person/business not in my contacts) and it
Its true. Theres no way atm to use AI to reliably deliver consumer experiences that isnt at best schizophrenic. Even when using it for code it is only usable if you have a good understanding of the domain.
I don’t think this is connected to a business strategy. It’s a good paper on the current limitations of reasoning LLMs
I had the same take. Apple has become an adult daycare, they need to get their spark for innovation back. Which I think means cleaning house of a lot of the people who rose through the ranks in the past decade.
The crazy thing is… they’re right. It is all fake and gay. Just take a look at Sam Altman.
I cannot understand the fumble, given the obvious use case in Siri. It is so incomprehensible to me that I still believe they got exactly that - bomb siri, in the works and they’re about to bust her out at any time (pls soon)
Make a game about Apple surviving in the AI race in the style of Oregon trail
Apple is always last to the game. They focus on UI/UX and the product itself. Once everyone else gets all the kinks out of the tech first
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i don’t think anyone with a remote understanding of LLMs have ever said they think
their AI teams living in 2020
Apple had the biggest t-up of all time with just making Siri NOT SUCK and somehow left the stadium entirely instead of swinging
When you combine your dealership’s shopper data with Fullpath’s AI, you get email campaigns that are so on point, even Gen Z will want to read them.
generational fumble. this will be studied in business schools in some years
Maybe Apple has its reasons not to jump on the LLM train and instead is into something completely groundbreaking? What this paper says sounds kinda reasonable to me.
It's funny because that's kind of what I thought when I read this, but you've used AI to just take the words right out of my brain
I see the problem... not a single Chinese person on that paper.
Jobs: “Innovation is the difference between a leader and a follower”
It’s clear which one Apple is in today’s age.
I mean, I agree with the research here, CoT or “thinking” does not actually reason. The fact it gets good results is just a result of giving the model more odds to stumble upon the right answer
They are not wrong though. If it wasn’t the case, we wouldn’t see random companies like deepseek popping out of nowhere and we would see more governments getting involved.
Apple doesn't need to win the AI race
It's the most valuable hardware platform in the world
Every AI company will want a piece of it AND APPLE KNOWS IT !
They probably didn't include Siri in any of their research because it kept wanting to ask ChatGPT. 
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AI has 0 reasoning abilities, it is fancy pattern matching.
It trained on question and answers, it can match one to the other, but it doesn't understand neither.
Literally they had Siri first. They were the early leader. WTH happened?!?!
This behaviour is something I have experience in reasoning models, specifically competitive coding questions where more the RM took to reason it messed up the logic compared to regular LLMs. Although I agree that the paper does not provide any breakthrough but still a good
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They thought it was real when it was just 5,000 Indians in a basement and lost a lot of money
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The DOJ currently being run by the Gestardpo is literally the only reason Apple can’t make a forward-looking acquisition of someone who actually has the tech stack.
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It’s incredible how their hardware teams is miles ahead of their software teams.
The adult version of "I didn't want to play your stupid game anyway!"
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See the difference yourself:
Automated
Two years. The number repeats in quarterly reports where revenue climbs and innovation flatlines. The richest company watches startups birth titans from spare parts while its laboratories produce silence. Gold transmutes to nothing.
The paper emerges: thirty-seven pages
It’s more like
Most valuable business in the world
Totally crushes hardware
Is uncertain wether AI is all that
Can’t know either way with accuracy so decides to focus on their core business instead of diverging
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bro act like they can’t just train sota models the next day
they’re just boomers
for sure iOS 69 is more important 


They have 100billion+ in cash and cant deliver shit
Apples managment is completely retarded or is just so rich that they don’t give a fuck.
The only thing saving them is Iphone and mac but they will soon lose the iphone market to whoever cracks AR glasses and that clearly wont
So you're protecting your AI stock portfolios instead of just re-doing the Apple experiment to see if it's true...
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Although there are limitations to LLMs—like with any other technology—let’s not dismiss the value these models bring. Apple’s just making an observation here, and I’m sure we’ll be seeing more and more Apple Intelligence and AI products coming out of it.
also fumble one the greatest minds in this space because of stupid rto policy
Apple is right. AI's output will flat line long before AGI, which is something that is not achievable, because it requires creating consciousness, which we will never be able to do. AIs will only ever be advanced search engines with neural network decision trees. They will give
Their stock value will soon be transferred to google.
Since They will also lose in AR glasses
Apple is done, cooked
Google will become the most valuable company by 27
I've already replaced 3 jobs at my work with these 'fake reasoning' models.
Guess this is what happens when your products are sold as fashionable instead of functional.
ROFLMAO
Apple decided to play the King asking and testing for best model available from court jesters
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They've managed to keep their swag in a tsunami of hype fueld by the most reddit form of anxiety. Still outclasses the competition. W Apple. W America. #appleforever #thespiritofsteveliveson
If you want to be informed about complicated stuff you just need to read >henry< (i.e. henry's thoughts about that complicated stuff).
The crazy thing is that to say that “he has AppleIntelligence” is the new politically correct way to call someone retarded.
GIF
Apple has become a political hellscape where the product is the least important item. It’s just means to an end and the end is personal gain. Complete management overhaul and a twitter style head cut is needed urgently.