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Of course, this has major implications for the business models of many restaurants
I guess “SoCal Sober” is no longer an LA thing, it’s also up here. Likely replaced by Ketamine, Shrooms, and microdosing of all types and converging with health-conscious lifestyles and the aging millennial population and anti-alcohol Gen Z population. I like it.
Reflects how social activity in SF has cratered. Fewer gatherings, fewer conventions etc.
I haven’t noticed that at all- people are gathering, just not drinking when they do
Wonder if mezcal is in the same category as tequila or broken out in the data… feels like mezcal may still be on the rise
Based on restaurant transactions made through Toast software. Wonder what % that is?
11.9% in a year is a lot!
There could be an even steeper decline at home- this data is just for restaurants.
Interesting. I wonder to what extent this is a broader phenomenon. I've certainly seen more interesting mocktails on menus.
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I’ve lost my ability to drink red wine over the past few years — it now makes me physically ill — and there are one-off studies out there that indicate some alcohol intolerance may be a long-term aftereffect of COVID. The timing lines up for me. Wonder if that’s afoot here.
Mocktail growth is stunted by restaurants refusing to accept the change and actually adding flavored sparkling water, not burying NA options in the coffee/soda section, and realizing that you can’t just use a NA spirit in a normal recipe without it being sickly sweet
Successful friend w many different businesses in California pivoting his grape business into blueberries over the next few years for this reason. Said grape revenues fell 40 pct this year from 8mm to 5mm with margins very thin
This is probably a good thing. So many studies out now demonstrating how bad it is for your health.
i like that this has normalized going to bars and not drinking alcohol, but i also wish sf ppl were less “pick me” about not drinking alcohol
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Does the article say what the overall change in sales were at those restaurants during that time? (Or did they do something else to make this a relative change in sales?)
It’s not worth it. $20 for a drink usually… I’ll pass. But if I do order a drink, you’d better believe it’s going to be something I’d never make at home - egg white foam, crazy ingredients, and it better taste amazing
Can confirm. Mocktails are steadily gaining ground at happy hours. We are rolling out a dry January menu too.
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Is this due to less alcohol consumption or inflation pushing people to drink at home more than at bars and restaurants?
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It says transactions. Does that mean unit sales or sales in dollars? It is possible people are drinking less, but the drinks cost a lot more so the actual revenue is flat. I’d be interested to see what the answer to these questions are. Gen Z has certainly grown up on weed and
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Counter-narrative:
booze sales have been normalizing after all-time highs during covid. the last few years have been a reset for the space.
SF probably has the highest concentration of "sober curious" in the world.
Surprised it's only single digit declines tbh.
Bullish.
With more people wearing health/sleep trackers like Oura/Whoop/Apple Watch, a larger portion of the population is waking up to the direct negative effects of alcohol consumption given lower recovery scores the next morning.
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