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Just as the OPEC oil crises created an entry point for fuel-sipping Japanese sedans in the 1970s … … EV tech is creating an entry point for Chinese automakers in the 2020s. The disruptors of a half-century ago are now the ones most at risk of being disrupted themselves.
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David Watson 🥑
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Many point to demographics and compare China today to Japan in the late 80s / early 90s. But if you examine developmental metrics, China today is much more similar to Japan in the late 70s / early 80s.
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Glenn
@GlennLuk
Replying to @GlennLuk
Some more data points from something I wrote 7 years ago: lukecapital.substack.com/p/could-china- The table dates from 2012
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The EV disruption of the Japanese auto industry is puzzling considering Japanese companies have historically been leaders in rechargeable battery technology (Panasonic) and early pioneers in hybrid vehicles (Toyota Prius).
Japan’s economic issues go far deeper than demographics and “too much debt” It’s deeply structural and the impending disruption of its crown jewel auto industry should be setting off DEFCON1-level alarms.
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Glenn
@GlennLuk
The dominant explanation on Japan’s stagnation is macro-economic in nature. While I concur, less discussed is the impact of the rise of other East Asian export-oriented economies like Taiwan, SK and more recently China on the relative competitiveness of Japan’s economy x.com/FinFloww/statu…
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No Japanese car companies on this list. Germany is actually in a much better position: VW/BMW/Mercedes had started pouring tens of billions into the space after Tesla started to gain traction.
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Germany holding serve on ICE to EV transition China and Japan trading places ICE: 🇯🇵🇩🇪🇺🇸🇰🇷🇫🇷🇨🇳🇮🇳 EVs: 🇨🇳🇺🇸🇩🇪🇰🇷🇫🇷🇯🇵🇮🇳
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Adam Tooze
@adam_tooze
Unsurprisingly Europe's biggest car manufacturer is also winning the battery race. Hungary's strong showing is part of Germany's "extended workbench". ft.com/content/1d7f89
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Given the combination of market protectionism and the dominance of its ICE-centric automakers, Japan may be one of the last major ICE markets left standing in a decade. Its auto industry is going to be crushed if it doesn’t accelerate its EV plans.
Seriously wtf is wrong with Toyota? Might as well incorporate cutting-edge cash-handling and facsimile technology into next-generation Toyota ICE vehicles while they’re at it.
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Tonami Playman
@TonamiPlayman
Replying to @okaythenme
Meanwhile just a few days ago, Akio Toyoda is still pushing Internal Combustion Engines for Toyota. At the Tokyo motorshow, Akio proposed to start a new engine development project and the new CEO Koji Sato agreed to it. I will have my popcorn to watch Toyota self destruct.
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The potential ramifications for the Japanese economy of a devastated auto industry are so massive, this calls for government intervention. And you’d think that Japan, which has no oil reserves, would place more strategic consideration on this.
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Tony Seba
@tonyseba
“Toyota says EVs will never pass 30% globally, Seba says plugins already at 40% in China.” — @TheDriven_io #Toyota, like many incumbents, can’t even forecast the present.. thedriven.io/2024/01/24/toy
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It continues to stun me just how stubbornly Japanese carmakers are holding onto the past, and how they prioritize perfecting increasingly outdated technology branches instead of embracing or creating new ones.
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Dr. Ho Yinsen
@kinjeketile
Toyota Is Developing New Combustion Engines - The company chairman believes people should have a choice rather than being forced to buy EVs. motor1.com/news/706930/to
This seems to be a consistent pattern of behavior, from having the most impressive cash-handling machines on the planet to the smoothest-running internal combustion engines. I experienced it firsthand last summer when we went to Tokyo.
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Glenn
@GlennLuk
Replying to @GlennLuk
On the one hand I marveled about the technology. On the other hand I could not help but place it in the context of Japan’s general economic stagnation over the last 3 decades.
🤦🏻‍♂️ That’s the message from the top, folks. I wonder how Toyota’s EV team feels.
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Sawyer Merritt
@SawyerMerritt
Toyota CEO says it's better to buy credits than "waste" money on EV investments. autonews.com/executives/toy
Interesting. Jaguar is owned by Tata Motors 🇮🇳.
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Sawyer Merritt
@SawyerMerritt
NEWS: Jaguar has announced that it will halt production of its gas-powered models by June 2024. This move is part of Jaguar’s plan to transition into an EV-only brand by 2025. driveteslacanada.ca/news/jaguar-to
Japan auto brands lagging on SW and modern cockpit design centered around a large LED touchscreen that are now ubiquitous for Chinese EV buyers.
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tphuang
@tphuang
Qin+ DM-i above, Sylphy bottom When smart phones came along, ppl no longer wanted feature phones Japan Inc are Nokia, China Inc are Android Since BYD has made Qin+ cheaper than Sylphy Who still wants to buy Sylphy? Does Japan have s/w or AI talent to catch up to China? ofc not
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Such a contrast with Hyundai. Going all-in on EVs.
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John Raymond Hanger 
@johnrhanger
Hmmm...Hyundai makes $51 Billion investment in EVs over next three years! It will hire 80,000 people! Hyundai knows that the choice is transition to EVs or die. It looks like a survivor. Credit @CoreyBCantor msn.com/en-us/money/ot
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Toyota is actively funding a misinformation campaign pushing traditional hybrids over PHEVs and BEVs. This is a bet-the-company strategy. If it fails, it just might take Japan’s auto industry with it.
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AukeHoekstra
@AukeHoekstra
I see @Toyota's chief scientist Gill Pratt everywhere with his seemingly 'sober' claim that scarce lithium should be used in small batteries for hybrid cars (that Toyota is market leader in of course). He's calling out "EV-only extremists". And it's such utter bollox. 🧵
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Japan is way behind the world on NEVs as a result even when it has all the ingredients to be a frontrunner. Toyota’s misinformation campaign has gaslit an entire country and led it down this path.
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Tom Randall
@tsrandall
Replying to @tsrandall
Japan is the biggest EV laggard. It meets all the conditions that should make it a frontrunner in EVs. Instead, fully electric vehicles made up a measly 1.8% of new cars sold last year 2/ bloomberg.com/news/articles/
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Glenn
@GlennLuk
May 2024: "Toyota bets on new line of combustion engines in challenge to Tesla" April 2008: "Mr. Lazaridis thinks that e-mail-dependent BlackBerry owners demand the reliability and tactile feedback of a keyboard."
https://www.ft.com/content/b54ddc3a-1924-457b-a680-0a2ef098de76
https://www.nytimes.com/2008/04/27/technology/27rim.html
Another one to add to this “wtf is Toyota doing?” collection.
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Simon Evans
@DrSimEvans
Just catching up on the embarrassing news that Toyota is *still* promoting its utterly irrelevant Mirai hydrogen car as part of its #ParisOlympics sponsorship Reality check (global sales, 2023): 8,900 = Hydrogen cars 9,500,000 = Battery EVs Source: IEA
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Due to the EV transition, what is playing out in China with Japanese car companies is now playing out in other countries, almost like clockwork. ~3-4 year delay in Thailand, where EV adoption is at China's 2021 levels.
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Glenn
@GlennLuk
Replying to @GlennLuk
“Chinese electric vehicle maker BYD opened its first Southeast Asian factory in Thailand earlier this month … “ “… what received less attention was an announcement by … Suzuki Motor just a few weeks earlier that it will shutter a Thai factory …” japantimes.co.jp/business/2024/
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This is actually the first sane and rational thing I’ve heard from a major Japanese executive about the need to take the NEV transition, and China in particular, seriously. And not by retreating into protected markets but manning up and embracing competition.
The Sony-Honda partnership sounds promising. Sony brings a level of tech competency that is critical to building competitive NEVs, and something traditional Japanese automakers lack. It’s analogous to Huawei working with car mfgs like Chery and BAIC.
The Fukuoka region is developing into a center for Japan’s advanced high-tech manufacturing. TSMC’s new foundry was also built nearby (Toyota invested in it) and Sony has CMOS image sensor factories as well.
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That neither Toyota’s HEVs (non plug-ins) nor PHEVs cannot compete at all in China but thrive in the U.S. market is also a benchmark for relative competitiveness of the respective auto markets.
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Toyota has been the last Japanese automaker hanging on but it is starting to see significant YoY declines in its China sales. I suspect it has been hanging on by taking market share from the other Japanese automakers, which are now in freefall.
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