@benedictevans • Catching up on Roblox: the difference in propensity to spend here is fascinating, and applies in ... • Threads

05/30/2024

Catching up on Roblox: the difference in propensity to spend here is fascinating, and applies in so many other parts of the digital economy too. Roblox has more use in Europe than the USA, but 1/4 of the revenue.

Photo by Benedict Evans on May 30, 2024. May be a graphic of poster, calendar and text that says 'DAUs by Region and Age(2) (in millions) By Region US & Canada Europe APAC ROW 54.1 66.1 58.8 77.7 70.2 65.5 71.5 58.8 52.2 14.2 17 17.9 15.9 13.4 21.3 19.4 15.3 17.7 18.7 12.6 13.2 12.3 14.9 13.6 15.5 16.2 18.8 17.2 15.0 14.1 15.5 16.6 19.0 18.2 18.9 12.4 20.0 12.4 21 21.4 14.2 13.3 1Q22 14.3 2Q22 14.2 3Q22 15.7 15.6 4Q22 16.2 1Q23 2Q23 3Q23 4Q23 1Q24'.

Photo by Benedict Evans on May 30, 2024. May be a graphic of timer and text.

Photo by Benedict Evans on May 30, 2024. May be a graphic of poster, crossword puzzle and text that says 'Revenue by Region （3）(4） ($ in millions, unaudited) US& Canada Europe APAC ROW $537. $591.2 $39.5 $53.0 $46.0 $655. 3 $45.9 $517.7 $680.8 8 $48.6 $69.1 $579. $40.3 $56.7 $713.2 $52.5 $99.2 $108.3 $801.3 $60.9 $65.1 $749.9 $55.9 $78.9 $73.8 $92.3 $85.3 $118.5 $104.6 $123.5 $128.4 $135.2 $356.7 $145.6 $390.4 $341.5 $377.4 $425.8 $439.5 1Q22 $458.6 2Q22 $480. 0 $509.5 5 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 1Q24'.

moatiful

05/30/2024

You see these big cultural differences even at the household level. For some kids/parents it’s totally normal to spend $100/month on robux, for others it would be absurd to spend even a single dollar on a digital item. $RBLX total revenue feels low relative to usage—maybe ads and subscriptions will turn that around…

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